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- Sales calendar
- United Kingdom
Updated Oct 16, 202611 events
Sales calendar in the United Kingdom
Every big shopping event for the next 12 months. Confirmed means the store or organiser announced the dates; expected means they have not yet.
All markets🇺🇸 United States🇬🇧 United Kingdom🇦🇪 UAE🇸🇦 Saudi Arabia🇮🇳 India🌍 Worldwide
| Event | When | Status | Markets |
|---|---|---|---|
| Black Friday 2026 | Nov 27, 2026 | Expected | US, UK, Worldwide |
| Cyber Monday 2026 | Nov 30, 2026 | Expected | US, UK, Worldwide |
| Christmas 2026 | Dec 25, 2026 | Expected | US, UK, Worldwide |
| Boxing Day and January sales 2026 (UK) | Dec 26, 2026 | Expected | UK |
| Valentine's Day 2027 | Feb 14, 2027 | Expected | US, UK, UAE, KSA, India, Worldwide |
| Mother's Day UK (Mothering Sunday) 2027 | Mar 7, 2027 | Expected | UK |
| Easter 2027 | Mar 26, 2027 – Mar 29, 2027 | Expected | US, UK |
| Father's Day 2027 (US, UK, India) | Jun 20, 2027 | Expected | US, UK, India |
| Amazon Prime Day 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Back to school 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Amazon Prime Big Deal Days 2027 (October) | Date not announced | Expected | US, UK |
Black Friday 2026
Nov 27, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date: the day after US Thanksgiving (26 Nov 2026). Amazon and other stores had not announced 2026 sale windows as of 16 Oct 2026; most stores run a week or more around the day.
Last time: Black Friday was 28 Nov 2025. Amazon ran "Black Friday Week" from 20 Nov to 1 Dec 2025 in both the US and the UK, per Amazon's own press pages.
How to shop it: Many "Black Friday" prices appear a week or more early, so set price alerts now and compare against the price in October rather than the crossed-out RRP. UK shoppers can check Currys and Amazon for price-match policies. Fashion brands often add an extra code on top of sale prices on the day itself, but these rarely stack with student or welcome codes.
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Cyber Monday 2026
Nov 30, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date: the Monday after Black Friday. No 2026 store windows announced yet.
Last time: Cyber Monday was 1 Dec 2025, the final day of Amazon's Black Friday Week (20 Nov to 1 Dec 2025, US and UK).
How to shop it: Cyber Monday leans towards tech, software subscriptions and travel. For subscriptions, check the renewal price as well as the first-term price, since the discount usually covers only the first billing period. Travel sites often run Cyber Monday hotel and flight sales with booking windows that close the same day but stay valid for trips months ahead.
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Christmas 2026
Dec 25, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date. Last-order dates for delivery are set by each store in December.
Last time: Christmas Day was 25 Dec 2025. Stores published their own last-delivery dates; Amazon's Black Friday Week ended 1 Dec 2025.
How to shop it: The deadline that matters is the store's last standard-delivery date, usually mid to late December, after which express shipping costs more. Gift sets from beauty brands are often discounted in early December. Check the extended returns window many stores offer for gifts bought from November.
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Boxing Day and January sales 2026 (UK)
Dec 26, 2026ExpectedUnited Kingdom
Fixed date: 26 Dec 2026 is a Saturday, so the bank holiday moves to Monday 28 Dec. Many UK retailers start sales online on Christmas Day or earlier and run into January; no 2026 dates announced.
Last time: Boxing Day was Friday 26 Dec 2025. UK retailers including Amazon, Currys and John Lewis ran Boxing Day and January sales (TechRadar roundups); we did not find official Amazon UK start or end dates.
How to shop it: Boxing Day prices on tech are often the same as Black Friday, so compare before buying. Fashion sales deepen in stages through January. Check whether sale items can be returned, as some retailers shorten return windows for clearance stock.
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Valentine's Day 2027
Feb 14, 2027ExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India, Worldwide
Fixed date (14 Feb 2027 is a Sunday).
Last time: Valentine's Day was Saturday 14 Feb 2026. Beauty, jewellery and food-delivery brands ran gift promotions; no single store event.
How to shop it: Order physical gifts at least a week ahead, as delivery slots near 14 February fill up. Restaurant and food-delivery promotions are common, but delivery fees and surge pricing are often higher that evening. Beauty brands usually launch gift sets in late January.
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Mother's Day UK (Mothering Sunday) 2027
Mar 7, 2027ExpectedUnited Kingdom
Fixed by the Easter calendar: the fourth Sunday of Lent, three weeks before Easter. 7 Mar 2027.
Last time: Mothering Sunday was 15 Mar 2026.
How to shop it: Beauty retailers like Boots and Lookfantastic usually run gift-set promotions in the fortnight before. Check last-order dates for flowers and personalised gifts, which can be several days ahead.
Easter 2027
Mar 26, 2027 – Mar 29, 2027ExpectedUnited States, United Kingdom
Fixed by the church calendar: Good Friday 26 Mar, Easter Sunday 28 Mar, Easter Monday 29 Mar 2027 (UK bank holiday).
Last time: Easter Sunday was 5 Apr 2026. UK retailers ran Easter weekend sales over the bank holidays.
How to shop it: In the UK the four-day weekend brings garden, DIY and fashion sales. Book Easter-holiday travel early, as prices peak around school holidays.
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Father's Day 2027 (US, UK, India)
Jun 20, 2027ExpectedUnited States, United Kingdom, India
Fixed: third Sunday in June (20 Jun 2027) in the US, UK and India.
Last time: Father's Day was 21 Jun 2026.
How to shop it: Gadgets, grooming and sportswear see the most promotions. Check delivery dates, since this often lands close to Prime Day announcements.
Amazon Prime Day 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Not announced. Amazon traditionally holds Prime Day in July but moved 2026 to June; dates differ by country.
Last time: Prime Day 2026 ran 23 to 26 Jun 2026 (96 hours) in the US and other countries including the UAE and Saudi Arabia; Amazon said it moved the event to avoid the FIFA World Cup and US 250th Independence Day. India's Prime Day ran 4 to 6 Jul 2026. In 2025 the US event ran 8 to 11 Jul and the Amazon.ae event 25 to 31 Jul.
How to shop it: Prime Day deals require a Prime membership; a free trial counts if you are eligible, but set a reminder to cancel. Amazon devices and brands get the deepest cuts. Check price history before buying, and watch for competing sales at other retailers the same week.
Back to school 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Season, not a fixed event. US sales run July-August; Gulf schools reopen in late August, with store sales just before. No 2027 windows announced.
Last time: Amazon.ae ran a back-to-school sale 21 Aug to 1 Sep 2026 (tbreak) and until 23 Aug in 2025 (Khaleej Times). In the US, Amazon and electronics brands ran back-to-school promotions alongside student discount programmes.
How to shop it: Student discount programmes from laptop and software brands often beat the sale price, so check the brand's education store first. In the US, some states have sales-tax holidays in August. In the Gulf, order stationery and uniforms early, since delivery slows the week before term starts.
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Amazon Prime Big Deal Days 2027 (October)
Date not announcedExpectedUnited States, United Kingdom
Not announced. Amazon has held a second Prime event in October each year since 2022.
Last time: 2026 edition ran 6 to 7 Oct 2026 (48 hours, Prime members only).
How to shop it: Prime Big Deal Days is a good early start for holiday shopping, but many prices return at Black Friday. Buy only if the price is at or near its yearly low.