- YaPromo
- Sales calendar
Updated Oct 16, 202635 events
Sales calendar
Every big shopping event for the next 12 months. Confirmed means the store or organiser announced the dates; expected means they have not yet.
All markets🇺🇸 United States🇬🇧 United Kingdom🇦🇪 UAE🇸🇦 Saudi Arabia🇮🇳 India🌍 Worldwide
| Event | When | Status | Markets |
|---|---|---|---|
| Amazon Great Indian Festival 2026 | Oct 8, 2026 On now | Confirmed | India |
| Flipkart Big Billion Days 2026 | Oct 9, 2026 – Oct 18, 2026 On now | Confirmed | India |
| Diwali sales 2026 (Dhanteras to Diwali) | Nov 6, 2026 – Nov 8, 2026 | Expected | India |
| Singles' Day 11.11 (2026) | Nov 11, 2026 | Expected | Worldwide, UAE, KSA |
| Black Friday 2026 | Nov 27, 2026 | Expected | US, UK, Worldwide |
| White Friday / Yellow Friday 2026 (Gulf) | Nov 27, 2026 | Expected | UAE, KSA |
| Cyber Monday 2026 | Nov 30, 2026 | Expected | US, UK, Worldwide |
| UAE National Day (Eid Al Etihad) 2026 | Dec 2, 2026 – Dec 3, 2026 | Expected | UAE |
| Dubai Shopping Festival 2026-27 | Dec 4, 2026 – Jan 17, 2027 | Confirmed | UAE |
| Christmas 2026 | Dec 25, 2026 | Expected | US, UK, Worldwide |
| Boxing Day and January sales 2026 (UK) | Dec 26, 2026 | Expected | UK |
| Ramadan 2027 sales | Feb 8, 2027 – Mar 9, 2027 | Expected | UAE, KSA |
| Valentine's Day 2027 | Feb 14, 2027 | Expected | US, UK, UAE, KSA, India, Worldwide |
| Saudi Founding Day 2027 | Feb 22, 2027 | Expected | KSA |
| Mother's Day UK (Mothering Sunday) 2027 | Mar 7, 2027 | Expected | UK |
| Eid al-Fitr 2027 | Mar 9, 2027 – Mar 11, 2027 | Expected | UAE, KSA, India |
| Holi 2027 | Mar 22, 2027 | Expected | India |
| Easter 2027 | Mar 26, 2027 – Mar 29, 2027 | Expected | US, UK |
| Mother's Day US 2027 | May 9, 2027 | Expected | US |
| Eid al-Adha 2027 | May 16, 2027 – May 18, 2027 | Expected | UAE, KSA, India |
| Memorial Day sales 2027 (US) | May 31, 2027 | Expected | US |
| Father's Day 2027 (US, UK, India) | Jun 20, 2027 | Expected | US, UK, India |
| 4th of July sales 2027 (US) | Jul 4, 2027 | Expected | US |
| Labor Day sales 2027 (US) | Sep 6, 2027 | Expected | US |
| Saudi National Day 2027 | Sep 23, 2027 | Expected | KSA |
| Black Friday software and VPN deals 2026 | Date not announced | Expected | Worldwide |
| Myntra End of Reason Sale (winter 2026) | Date not announced | Expected | India |
| Republic Day sales 2027 (India) | Date not announced | Expected | India |
| Amazon Big Spring Sale 2027 | Date not announced | Expected | US |
| Amazon Prime Day 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Independence Day sales 2027 (India) | Date not announced | Expected | India |
| Back to school 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Amazon Great Indian Festival 2027 | Date not announced | Expected | India |
| Flipkart Big Billion Days 2027 | Date not announced | Expected | India |
| Amazon Prime Big Deal Days 2027 (October) | Date not announced | Expected | US, UK |
Amazon Great Indian Festival 2026
Oct 8, 2026ConfirmedIndia
Amazon India announced an 8 October 2026 start (reported by FoneArena, MySmartPrice, 91mobiles). No end date published as of 16 Oct 2026; Diwali is 8 Nov 2026, so the sale may run into early November, but that is not announced.
Last time: 2025 edition started 23 Sep 2025 with 24-hour Prime early access on 22 Sep, and Amazon's own India news page gave 20 Oct 2025 as the end. The 2024 edition ran 27 Sep to 29 Oct. For 2026, reports list a 10% instant discount on SBI credit and debit cards and extra savings for Prime members on select items.
How to shop it: The sale is already live and usually runs in waves, with new lightning deals and bank offers changing during the month. Check which card the instant discount is tied to (SBI for 2026) and its per-card cap before checkout, compare the price against the pre-sale price with a price tracker, and expect the strongest phone and TV deals in the first days and again in the run-up to Diwali.
Flipkart Big Billion Days 2026
Oct 9, 2026 – Oct 18, 2026ConfirmedIndia
Flipkart announced a 9 October 2026 start, with early access on 8 October for Flipkart Plus/Black members and Flipkart credit-card holders. The 18 October end date comes from DesiDime (updated 12 Oct 2026), not from a Flipkart page we could read.
Last time: 2025 edition ran 23 Sep to 2 Oct 2025, with early access for Plus and Black members from 22 Sep. Reports for 2026 mention up to 10% instant discount on eligible Axis Bank and ICICI Bank cards.
How to shop it: If the sale ends 18 October as reported, the last weekend is your final chance at the launch prices. Flipkart usually follows up with a separate Diwali sale, so if a product is not discounted now, wait. Read the bank-offer terms: instant discounts often need a minimum cart value and do not apply to every EMI type.
Diwali sales 2026 (Dhanteras to Diwali)
Nov 6, 2026 – Nov 8, 2026ExpectedIndia
Festival dates follow the Hindu lunar calendar: Dhanteras 6 Nov, Lakshmi Puja/Diwali 8 Nov 2026 (most panchangs; some regions differ by a day). Store-specific Diwali sale windows have not been announced.
Last time: Diwali fell on 20 Oct 2025, inside Amazon's Great Indian Festival (23 Sep to 20 Oct 2025). Flipkart, Myntra and other Indian stores ran Diwali-themed sales in October 2025; we did not find official start and end dates for them.
How to shop it: Dhanteras is traditionally a day for buying gold, utensils and electronics, so jewellery and appliance offers cluster around 6 November. Order a few days ahead if you need delivery before the festival, as courier networks get slow, and keep invoices for any electronics bought on bank-offer EMI.
Amazon codesFlipkart codesMyntra codesAJIO codesNykaa codesCroma codesSamsung codes
Singles' Day 11.11 (2026)
Nov 11, 2026ExpectedWorldwide, UAE, Saudi Arabia
Fixed date (11 November). Store sale windows for 2026 not announced yet; AliExpress and noon both ran multi-day events around it last year.
Last time: AliExpress ran its 11.11 sale 11 to 19 Nov 2025 (warm-up from 8 Nov), followed by a Black Friday sale 20 Nov to 3 Dec, per its own press release. In the UAE, noon ran its 11.11 sale from the evening of 7 Nov to 12 Nov 2025 and advertised discounts of up to 90% (Khaleej Times). Amazon has also run 11.11 promotions in Saudi Arabia (Arab News).
How to shop it: On AliExpress the value is in stacking: store coupons, platform coupons and coin discounts, which usually go live at midnight on the start day and can run out. Add items to your cart a few days before so you can see the real pre-sale price. For noon and Amazon in the Gulf, check whether the deal is sold by the store itself or a marketplace seller, as return rules differ.
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Black Friday 2026
Nov 27, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date: the day after US Thanksgiving (26 Nov 2026). Amazon and other stores had not announced 2026 sale windows as of 16 Oct 2026; most stores run a week or more around the day.
Last time: Black Friday was 28 Nov 2025. Amazon ran "Black Friday Week" from 20 Nov to 1 Dec 2025 in both the US and the UK, per Amazon's own press pages.
How to shop it: Many "Black Friday" prices appear a week or more early, so set price alerts now and compare against the price in October rather than the crossed-out RRP. UK shoppers can check Currys and Amazon for price-match policies. Fashion brands often add an extra code on top of sale prices on the day itself, but these rarely stack with student or welcome codes.
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White Friday / Yellow Friday 2026 (Gulf)
Nov 27, 2026ExpectedUAE, Saudi Arabia
The Gulf's Black Friday equivalents fall on the same Friday (27 Nov 2026). Amazon (White Friday) and noon (Yellow Friday) have not announced 2026 windows; last year both ran about 11 days.
Last time: Amazon.ae's White Friday ran 20 to 30 Nov 2025 with Prime early access (Amazon release via HiDubai and Khaleej Times). noon's Yellow Friday ran 20 to 30 Nov 2025 (Gulf Business), including noon Food and noon Minutes deals. Namshi also ran a Black/White Friday sale.
How to shop it: noon and Amazon usually open with a few big doorbuster days and keep adding bank-card offers (often with a per-card cap) through the event. If you shop both, compare the same product on each and check delivery promises. Payment with Tabby or Tamara is widely accepted, but instant bank discounts sometimes exclude instalment payments.
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Cyber Monday 2026
Nov 30, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date: the Monday after Black Friday. No 2026 store windows announced yet.
Last time: Cyber Monday was 1 Dec 2025, the final day of Amazon's Black Friday Week (20 Nov to 1 Dec 2025, US and UK).
How to shop it: Cyber Monday leans towards tech, software subscriptions and travel. For subscriptions, check the renewal price as well as the first-term price, since the discount usually covers only the first billing period. Travel sites often run Cyber Monday hotel and flight sales with booking windows that close the same day but stay valid for trips months ahead.
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UAE National Day (Eid Al Etihad) 2026
Dec 2, 2026 – Dec 3, 2026ExpectedUAE
Fixed Gregorian holiday, listed by the UAE government as 2 and 3 December. The Cabinet can move some holidays to the start or end of the week (it did so in 2025); no change announced for 2026. Store promotions are not announced.
Last time: UAE stores ran National Day promotions around 2 Dec 2025, overlapping the end of White/Yellow Friday. We did not find official dates for individual store campaigns.
How to shop it: National Day offers often use number-themed discounts and short flash windows rather than long sales. Because it lands right after White/Yellow Friday, check whether the price is actually lower than it was the week before. The long weekend is also a busy time for staycation deals.
Dubai Shopping Festival 2026-27
Dec 4, 2026 – Jan 17, 2027ConfirmedUAE
Dubai Festivals and Retail Establishment (DFRE) announced the 32nd edition for 4 Dec 2026 to 17 Jan 2027, 45 days (TradeArabia, 14 Oct 2026). Full retail programme to be announced later.
Last time: The 31st edition ran 5 Dec 2025 to 11 Jan 2026 (38 days), per Dubai's Department of Economy and Tourism. TradeArabia reports shoppers won more than AED 11 million in prizes during that edition.
How to shop it: DSF is mainly an in-mall event with raffles and flash sales across Dubai, but online stores in the UAE often run parallel promotions. If you are visiting, book hotels early, as rates rise during the opening weekend and New Year. Keep receipts from participating malls, since raffle entries are usually tied to spend thresholds.
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Christmas 2026
Dec 25, 2026ExpectedUnited States, United Kingdom, Worldwide
Fixed date. Last-order dates for delivery are set by each store in December.
Last time: Christmas Day was 25 Dec 2025. Stores published their own last-delivery dates; Amazon's Black Friday Week ended 1 Dec 2025.
How to shop it: The deadline that matters is the store's last standard-delivery date, usually mid to late December, after which express shipping costs more. Gift sets from beauty brands are often discounted in early December. Check the extended returns window many stores offer for gifts bought from November.
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Boxing Day and January sales 2026 (UK)
Dec 26, 2026ExpectedUnited Kingdom
Fixed date: 26 Dec 2026 is a Saturday, so the bank holiday moves to Monday 28 Dec. Many UK retailers start sales online on Christmas Day or earlier and run into January; no 2026 dates announced.
Last time: Boxing Day was Friday 26 Dec 2025. UK retailers including Amazon, Currys and John Lewis ran Boxing Day and January sales (TechRadar roundups); we did not find official Amazon UK start or end dates.
How to shop it: Boxing Day prices on tech are often the same as Black Friday, so compare before buying. Fashion sales deepen in stages through January. Check whether sale items can be returned, as some retailers shorten return windows for clearance stock.
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Ramadan 2027 sales
Feb 8, 2027 – Mar 9, 2027ExpectedUAE, Saudi Arabia
Moon-dependent; the last day is 8 or 9 Mar 2027. UAE Astronomy Centre and International Astronomical Center calculations put the start around Mon 8 Feb 2027; the final date is set by moon sighting. Store Ramadan sales typically start a few weeks before the month and are not announced yet.
Last time: Ramadan 2026 began 18 Feb 2026 in Saudi Arabia after moon sighting. Gulf News reported Amazon.ae's Ramadan sale ran 27 Jan to 14 Feb 2026 with Prime early access, and noon's Ramadan sale ran until 2 Feb 2026, so the main sales ended before Ramadan began.
How to shop it: Most Ramadan sales run before the month starts, so stock up on groceries, kitchenware and home items in January. Fashion and gift deals for Eid usually follow in the second half of Ramadan. Food-delivery apps run iftar and suhoor offers, so check timing restrictions on codes.
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Valentine's Day 2027
Feb 14, 2027ExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India, Worldwide
Fixed date (14 Feb 2027 is a Sunday).
Last time: Valentine's Day was Saturday 14 Feb 2026. Beauty, jewellery and food-delivery brands ran gift promotions; no single store event.
How to shop it: Order physical gifts at least a week ahead, as delivery slots near 14 February fill up. Restaurant and food-delivery promotions are common, but delivery fees and surge pricing are often higher that evening. Beauty brands usually launch gift sets in late January.
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Saudi Founding Day 2027
Feb 22, 2027ExpectedSaudi Arabia
Fixed Gregorian holiday (22 Feb). Store promotions not announced.
Last time: Founding Day was 22 Feb 2026. Some Saudi retailers ran Founding Day promotions; we did not find official noon or Amazon.sa dates.
How to shop it: In 2027 this falls during Ramadan (expected to start around 8 Feb), so Founding Day offers may merge with Ramadan promotions.
Mother's Day UK (Mothering Sunday) 2027
Mar 7, 2027ExpectedUnited Kingdom
Fixed by the Easter calendar: the fourth Sunday of Lent, three weeks before Easter. 7 Mar 2027.
Last time: Mothering Sunday was 15 Mar 2026.
How to shop it: Beauty retailers like Boots and Lookfantastic usually run gift-set promotions in the fortnight before. Check last-order dates for flowers and personalised gifts, which can be several days ahead.
Eid al-Fitr 2027
Mar 9, 2027 – Mar 11, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Eid begins Tue 9 Mar or Wed 10 Mar 2027 depending on whether Ramadan lasts 29 or 30 days (Khaleej Times, citing astronomers). Final date announced after moon sighting.
Last time: Eid al-Fitr 2026 was expected on 20 Mar 2026 in Saudi Arabia per astronomers; Gulf stores ran Eid fashion and gift sales in the last part of Ramadan.
How to shop it: Order Eid outfits early: delivery slots in the last week of Ramadan are busy and returns may be slow over the holiday. Travel prices for the Eid break rise quickly once the date is confirmed, so book refundable options in advance.
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Holi 2027
Mar 22, 2027ExpectedIndia
Lunar calendar (Phalguna full moon). Most calendars give 22 Mar 2027 with Holika Dahan on 21 Mar; some list 23 Mar.
Last time: Holi fell in early March 2026. Indian stores ran Holi-themed fashion and food promotions; we found no single official sale window.
How to shop it: Holi promotions are mostly on white clothing, skin and hair-care, and food delivery. Order early, since many delivery partners take the day off.
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Easter 2027
Mar 26, 2027 – Mar 29, 2027ExpectedUnited States, United Kingdom
Fixed by the church calendar: Good Friday 26 Mar, Easter Sunday 28 Mar, Easter Monday 29 Mar 2027 (UK bank holiday).
Last time: Easter Sunday was 5 Apr 2026. UK retailers ran Easter weekend sales over the bank holidays.
How to shop it: In the UK the four-day weekend brings garden, DIY and fashion sales. Book Easter-holiday travel early, as prices peak around school holidays.
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Mother's Day US 2027
May 9, 2027ExpectedUnited States
Fixed: second Sunday in May (9 May 2027).
Last time: Mother's Day was 10 May 2026.
How to shop it: Beauty retailers run gift sets and gift-with-purchase offers in the two weeks before. Check shipping cut-offs and consider gift cards if you are late.
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Eid al-Adha 2027
May 16, 2027 – May 18, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Expected Sun 16 May or Mon 17 May 2027 depending on Dhul Hijjah moon sighting (Khaleej Times, citing astronomers).
Last time: Eid al-Adha 2026 fell in late May 2026; Gulf stores and travel sites ran holiday promotions around it.
How to shop it: The long holiday is a peak travel time across the Gulf, so book flights and hotels as soon as the government announces the holiday. Fashion and electronics offers appear in the week before.
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Memorial Day sales 2027 (US)
May 31, 2027ExpectedUnited States
Fixed: last Monday in May (31 May 2027). Store windows not announced; sales usually run the whole weekend or longer.
Last time: Memorial Day was 25 May 2026.
How to shop it: Memorial Day is traditionally strong for mattresses, appliances and outdoor gear. Compare against Prime Day pricing if you can wait a few weeks.
Father's Day 2027 (US, UK, India)
Jun 20, 2027ExpectedUnited States, United Kingdom, India
Fixed: third Sunday in June (20 Jun 2027) in the US, UK and India.
Last time: Father's Day was 21 Jun 2026.
How to shop it: Gadgets, grooming and sportswear see the most promotions. Check delivery dates, since this often lands close to Prime Day announcements.
4th of July sales 2027 (US)
Jul 4, 2027ExpectedUnited States
Fixed date (4 Jul 2027 is a Sunday; the federal holiday is observed Mon 5 Jul). Store windows not announced.
Last time: 4 Jul 2026 was the US 250th anniversary; Amazon moved Prime Day to June partly to avoid it.
How to shop it: Expect appliance, mattress and outdoor sales over the long weekend. Travel prices are high that week, so book early.
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Labor Day sales 2027 (US)
Sep 6, 2027ExpectedUnited States
Fixed: first Monday in September (6 Sep 2027). Store windows not announced.
Last time: Labor Day was 7 Sep 2026.
How to shop it: Labor Day is a good time for end-of-summer clearance, appliances and mattresses. New phones usually launch in September, which can push down prices of last year's models.
Saudi National Day 2027
Sep 23, 2027ExpectedSaudi Arabia
Fixed Gregorian holiday (23 Sep 2027, a Thursday). Store promotions not announced.
Last time: Saudi National Day was 23 Sep 2026 (and 23 Sep 2025). Saudi retailers ran National Day promotions; we did not find official noon or Amazon.sa sale dates.
How to shop it: Offers are often number-themed and short, around the day itself. Check that codes are for the Saudi store, as many Gulf promotions are country-specific.
Black Friday software and VPN deals 2026
Date not announcedExpectedWorldwide
Software and VPN brands start early and run past Cyber Monday. As of mid-October 2026, Cybernews reports an "early Black Friday" NordVPN deal is live; we could not confirm the window on NordVPN's own site, so dates are left open.
Last time: NordVPN confirmed to BleepingComputer that its 2025 Black Friday/Cyber Monday promotion ran 16 Oct to 10 Dec 2025. Surfshark ran a Black Friday 2025 deal on its 2-year plans (reported end dates vary between 30 Nov and 2 Dec 2025). Reports on whether Canva ran a 2025 Black Friday offer conflict.
How to shop it: The headline percentage is usually calculated against the monthly price, so compare the total you pay for the term instead. Look for the renewal price in the checkout small print, check whether the deal covers the basic or the top plan, and remember most VPNs offer a 30-day money-back window if the service does not suit you.
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Myntra End of Reason Sale (winter 2026)
Date not announcedExpectedIndia
Myntra runs EORS twice a year; the winter edition has been in early December. No 2026 dates announced.
Last time: The December 2025 edition (EORS 23) opened 5 Dec 2025, with early access for VIP/Insider members on 4 Dec, and ended around 15-16 Dec 2025. The summer 2026 edition ran from 29 May (early access 28 May) to about 15 June 2026.
How to shop it: Add items to your wishlist before the sale opens, as popular sizes sell out in the first hours. Insider and VIP members get early access, so check whether a paid pass is worth it for your basket. Compare against Ajio and brand sites, which tend to run competing sales the same week.
Republic Day sales 2027 (India)
Date not announcedExpectedIndia
Republic Day is fixed (26 Jan 2027). Amazon and Flipkart run sales in the ten days before it; 2027 dates not announced.
Last time: Amazon's Great Republic Day Sale started 16 Jan 2026 (Amazon India); reported end dates vary between 19 and 22 Jan. Flipkart's Republic Day Sale started 17 Jan 2026, with early access for Plus/Black members on 16 Jan, and most reports give 22 Jan as the end.
How to shop it: Republic Day sales are smaller than the October festival sales but are often the first chance to buy phones launched in December and January at a discount. Prime and Flipkart Plus/Black members usually get 12-24 hours of early access. Check bank offers, which change from sale to sale.
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Amazon Big Spring Sale 2027
Date not announcedExpectedUnited States
Not announced. Amazon announced the 2026 dates on 16 Mar 2026, about nine days ahead.
Last time: Ran 25 to 31 Mar 2026 (and 25 to 31 Mar 2025; 20 to 25 Mar 2024). Open to all customers, not just Prime.
How to shop it: The Big Spring Sale focuses on home, garden, outdoor and seasonal items rather than big-ticket tech. Use it for spring cleaning and outdoor gear; save TV and laptop purchases for Prime Day or Black Friday.
Amazon Prime Day 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Not announced. Amazon traditionally holds Prime Day in July but moved 2026 to June; dates differ by country.
Last time: Prime Day 2026 ran 23 to 26 Jun 2026 (96 hours) in the US and other countries including the UAE and Saudi Arabia; Amazon said it moved the event to avoid the FIFA World Cup and US 250th Independence Day. India's Prime Day ran 4 to 6 Jul 2026. In 2025 the US event ran 8 to 11 Jul and the Amazon.ae event 25 to 31 Jul.
How to shop it: Prime Day deals require a Prime membership; a free trial counts if you are eligible, but set a reminder to cancel. Amazon devices and brands get the deepest cuts. Check price history before buying, and watch for competing sales at other retailers the same week.
Independence Day sales 2027 (India)
Date not announcedExpectedIndia
Independence Day is fixed (15 Aug 2027, a Sunday). Amazon and Flipkart run sales in the week or two before; 2027 dates not announced.
Last time: Amazon's Great Freedom Festival 2026 started 7 Aug 2026 (Prime early access before), with a 10% instant discount on HDFC Bank cards; Flipkart's Freedom Sale started 8 Aug 2026. In 2025 Amazon's started 31 Jul.
How to shop it: These sales are smaller than the October festival sales, so if you are buying a big appliance or TV and can wait, compare with Great Indian Festival or Big Billion Days pricing. Phones and accessories are usually the best-value categories.
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Back to school 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Season, not a fixed event. US sales run July-August; Gulf schools reopen in late August, with store sales just before. No 2027 windows announced.
Last time: Amazon.ae ran a back-to-school sale 21 Aug to 1 Sep 2026 (tbreak) and until 23 Aug in 2025 (Khaleej Times). In the US, Amazon and electronics brands ran back-to-school promotions alongside student discount programmes.
How to shop it: Student discount programmes from laptop and software brands often beat the sale price, so check the brand's education store first. In the US, some states have sales-tax holidays in August. In the Gulf, order stationery and uniforms early, since delivery slows the week before term starts.
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Amazon Great Indian Festival 2027
Date not announcedExpectedIndia
Not announced. Tied to the festive season; Diwali 2027 is expected on 29 Oct 2027 (lunar calendar).
Last time: 2026 edition started 8 Oct 2026; 2025 edition ran 23 Sep to 20 Oct 2025.
How to shop it: Prime early access is usually 24 hours. Expect the announcement two to three weeks ahead with bank partners named; keep that card ready.
Flipkart Big Billion Days 2027
Date not announcedExpectedIndia
Not announced. Usually starts within a day of Amazon's Great Indian Festival.
Last time: 2026 edition ran 9 to about 18 Oct 2026 (early access 8 Oct); 2025 edition ran 23 Sep to 2 Oct 2025.
How to shop it: Flipkart Plus and Black members get early access. Early-bird previews appear before the sale, so use that time to shortlist products and check prices.
Amazon Prime Big Deal Days 2027 (October)
Date not announcedExpectedUnited States, United Kingdom
Not announced. Amazon has held a second Prime event in October each year since 2022.
Last time: 2026 edition ran 6 to 7 Oct 2026 (48 hours, Prime members only).
How to shop it: Prime Big Deal Days is a good early start for holiday shopping, but many prices return at Black Friday. Buy only if the price is at or near its yearly low.