Updated Oct 16, 202610 events
Sales calendar in the UAE
Every big shopping event for the next 12 months. Confirmed means the store or organiser announced the dates; expected means they have not yet.
All markets🇺🇸 United States🇬🇧 United Kingdom🇦🇪 UAE🇸🇦 Saudi Arabia🇮🇳 India🌍 Worldwide
| Event | When | Status | Markets |
|---|---|---|---|
| Singles' Day 11.11 (2026) | Nov 11, 2026 | Expected | Worldwide, UAE, KSA |
| White Friday / Yellow Friday 2026 (Gulf) | Nov 27, 2026 | Expected | UAE, KSA |
| UAE National Day (Eid Al Etihad) 2026 | Dec 2, 2026 – Dec 3, 2026 | Expected | UAE |
| Dubai Shopping Festival 2026-27 | Dec 4, 2026 – Jan 17, 2027 | Confirmed | UAE |
| Ramadan 2027 sales | Feb 8, 2027 – Mar 9, 2027 | Expected | UAE, KSA |
| Valentine's Day 2027 | Feb 14, 2027 | Expected | US, UK, UAE, KSA, India, Worldwide |
| Eid al-Fitr 2027 | Mar 9, 2027 – Mar 11, 2027 | Expected | UAE, KSA, India |
| Eid al-Adha 2027 | May 16, 2027 – May 18, 2027 | Expected | UAE, KSA, India |
| Amazon Prime Day 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Back to school 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
Singles' Day 11.11 (2026)
Nov 11, 2026ExpectedWorldwide, UAE, Saudi Arabia
Fixed date (11 November). Store sale windows for 2026 not announced yet; AliExpress and noon both ran multi-day events around it last year.
Last time: AliExpress ran its 11.11 sale 11 to 19 Nov 2025 (warm-up from 8 Nov), followed by a Black Friday sale 20 Nov to 3 Dec, per its own press release. In the UAE, noon ran its 11.11 sale from the evening of 7 Nov to 12 Nov 2025 and advertised discounts of up to 90% (Khaleej Times). Amazon has also run 11.11 promotions in Saudi Arabia (Arab News).
How to shop it: On AliExpress the value is in stacking: store coupons, platform coupons and coin discounts, which usually go live at midnight on the start day and can run out. Add items to your cart a few days before so you can see the real pre-sale price. For noon and Amazon in the Gulf, check whether the deal is sold by the store itself or a marketplace seller, as return rules differ.
AliExpress codesTemu codesnoon codesNamshi codesAmazon codes
White Friday / Yellow Friday 2026 (Gulf)
Nov 27, 2026ExpectedUAE, Saudi Arabia
The Gulf's Black Friday equivalents fall on the same Friday (27 Nov 2026). Amazon (White Friday) and noon (Yellow Friday) have not announced 2026 windows; last year both ran about 11 days.
Last time: Amazon.ae's White Friday ran 20 to 30 Nov 2025 with Prime early access (Amazon release via HiDubai and Khaleej Times). noon's Yellow Friday ran 20 to 30 Nov 2025 (Gulf Business), including noon Food and noon Minutes deals. Namshi also ran a Black/White Friday sale.
How to shop it: noon and Amazon usually open with a few big doorbuster days and keep adding bank-card offers (often with a per-card cap) through the event. If you shop both, compare the same product on each and check delivery promises. Payment with Tabby or Tamara is widely accepted, but instant bank discounts sometimes exclude instalment payments.
noon codesAmazon codesNamshi codesFarfetch codestalabat codesSamsung codes
UAE National Day (Eid Al Etihad) 2026
Dec 2, 2026 – Dec 3, 2026ExpectedUAE
Fixed Gregorian holiday, listed by the UAE government as 2 and 3 December. The Cabinet can move some holidays to the start or end of the week (it did so in 2025); no change announced for 2026. Store promotions are not announced.
Last time: UAE stores ran National Day promotions around 2 Dec 2025, overlapping the end of White/Yellow Friday. We did not find official dates for individual store campaigns.
How to shop it: National Day offers often use number-themed discounts and short flash windows rather than long sales. Because it lands right after White/Yellow Friday, check whether the price is actually lower than it was the week before. The long weekend is also a busy time for staycation deals.
Dubai Shopping Festival 2026-27
Dec 4, 2026 – Jan 17, 2027ConfirmedUAE
Dubai Festivals and Retail Establishment (DFRE) announced the 32nd edition for 4 Dec 2026 to 17 Jan 2027, 45 days (TradeArabia, 14 Oct 2026). Full retail programme to be announced later.
Last time: The 31st edition ran 5 Dec 2025 to 11 Jan 2026 (38 days), per Dubai's Department of Economy and Tourism. TradeArabia reports shoppers won more than AED 11 million in prizes during that edition.
How to shop it: DSF is mainly an in-mall event with raffles and flash sales across Dubai, but online stores in the UAE often run parallel promotions. If you are visiting, book hotels early, as rates rise during the opening weekend and New Year. Keep receipts from participating malls, since raffle entries are usually tied to spend thresholds.
noon codesAmazon codesNamshi codesBooking.com codesAgoda codesExpedia codesKlook codes
Ramadan 2027 sales
Feb 8, 2027 – Mar 9, 2027ExpectedUAE, Saudi Arabia
Moon-dependent; the last day is 8 or 9 Mar 2027. UAE Astronomy Centre and International Astronomical Center calculations put the start around Mon 8 Feb 2027; the final date is set by moon sighting. Store Ramadan sales typically start a few weeks before the month and are not announced yet.
Last time: Ramadan 2026 began 18 Feb 2026 in Saudi Arabia after moon sighting. Gulf News reported Amazon.ae's Ramadan sale ran 27 Jan to 14 Feb 2026 with Prime early access, and noon's Ramadan sale ran until 2 Feb 2026, so the main sales ended before Ramadan began.
How to shop it: Most Ramadan sales run before the month starts, so stock up on groceries, kitchenware and home items in January. Fashion and gift deals for Eid usually follow in the second half of Ramadan. Food-delivery apps run iftar and suhoor offers, so check timing restrictions on codes.
noon codesAmazon codesNamshi codestalabat codesiHerb codesSamsung codes
Valentine's Day 2027
Feb 14, 2027ExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India, Worldwide
Fixed date (14 Feb 2027 is a Sunday).
Last time: Valentine's Day was Saturday 14 Feb 2026. Beauty, jewellery and food-delivery brands ran gift promotions; no single store event.
How to shop it: Order physical gifts at least a week ahead, as delivery slots near 14 February fill up. Restaurant and food-delivery promotions are common, but delivery fees and surge pricing are often higher that evening. Beauty brands usually launch gift sets in late January.
Sephora codesUlta Beauty codesBoots codesLOOKFANTASTIC codesNykaa codesAmazon codesnoon codesUber Eats codesDeliveroo codesDoorDash codestalabat codesSwiggy codesZomato codesBooking.com codes
Eid al-Fitr 2027
Mar 9, 2027 – Mar 11, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Eid begins Tue 9 Mar or Wed 10 Mar 2027 depending on whether Ramadan lasts 29 or 30 days (Khaleej Times, citing astronomers). Final date announced after moon sighting.
Last time: Eid al-Fitr 2026 was expected on 20 Mar 2026 in Saudi Arabia per astronomers; Gulf stores ran Eid fashion and gift sales in the last part of Ramadan.
How to shop it: Order Eid outfits early: delivery slots in the last week of Ramadan are busy and returns may be slow over the holiday. Travel prices for the Eid break rise quickly once the date is confirmed, so book refundable options in advance.
noon codesAmazon codesNamshi codesFarfetch codestalabat codesBooking.com codesAgoda codes
Eid al-Adha 2027
May 16, 2027 – May 18, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Expected Sun 16 May or Mon 17 May 2027 depending on Dhul Hijjah moon sighting (Khaleej Times, citing astronomers).
Last time: Eid al-Adha 2026 fell in late May 2026; Gulf stores and travel sites ran holiday promotions around it.
How to shop it: The long holiday is a peak travel time across the Gulf, so book flights and hotels as soon as the government announces the holiday. Fashion and electronics offers appear in the week before.
noon codesAmazon codesNamshi codesBooking.com codesAgoda codesTrip.com codestalabat codes
Amazon Prime Day 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Not announced. Amazon traditionally holds Prime Day in July but moved 2026 to June; dates differ by country.
Last time: Prime Day 2026 ran 23 to 26 Jun 2026 (96 hours) in the US and other countries including the UAE and Saudi Arabia; Amazon said it moved the event to avoid the FIFA World Cup and US 250th Independence Day. India's Prime Day ran 4 to 6 Jul 2026. In 2025 the US event ran 8 to 11 Jul and the Amazon.ae event 25 to 31 Jul.
How to shop it: Prime Day deals require a Prime membership; a free trial counts if you are eligible, but set a reminder to cancel. Amazon devices and brands get the deepest cuts. Check price history before buying, and watch for competing sales at other retailers the same week.
Back to school 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Season, not a fixed event. US sales run July-August; Gulf schools reopen in late August, with store sales just before. No 2027 windows announced.
Last time: Amazon.ae ran a back-to-school sale 21 Aug to 1 Sep 2026 (tbreak) and until 23 Aug in 2025 (Khaleej Times). In the US, Amazon and electronics brands ran back-to-school promotions alongside student discount programmes.
How to shop it: Student discount programmes from laptop and software brands often beat the sale price, so check the brand's education store first. In the US, some states have sales-tax holidays in August. In the Gulf, order stationery and uniforms early, since delivery slows the week before term starts.
Amazon codesnoon codesDell codesLenovo codesSamsung codesCanva codesGrammarly codesCurrys codes