Updated Oct 16, 202615 events
Sales calendar in India
Every big shopping event for the next 12 months. Confirmed means the store or organiser announced the dates; expected means they have not yet.
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| Event | When | Status | Markets |
|---|---|---|---|
| Amazon Great Indian Festival 2026 | Oct 8, 2026 On now | Confirmed | India |
| Flipkart Big Billion Days 2026 | Oct 9, 2026 – Oct 18, 2026 On now | Confirmed | India |
| Diwali sales 2026 (Dhanteras to Diwali) | Nov 6, 2026 – Nov 8, 2026 | Expected | India |
| Valentine's Day 2027 | Feb 14, 2027 | Expected | US, UK, UAE, KSA, India, Worldwide |
| Eid al-Fitr 2027 | Mar 9, 2027 – Mar 11, 2027 | Expected | UAE, KSA, India |
| Holi 2027 | Mar 22, 2027 | Expected | India |
| Eid al-Adha 2027 | May 16, 2027 – May 18, 2027 | Expected | UAE, KSA, India |
| Father's Day 2027 (US, UK, India) | Jun 20, 2027 | Expected | US, UK, India |
| Myntra End of Reason Sale (winter 2026) | Date not announced | Expected | India |
| Republic Day sales 2027 (India) | Date not announced | Expected | India |
| Amazon Prime Day 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Independence Day sales 2027 (India) | Date not announced | Expected | India |
| Back to school 2027 | Date not announced | Expected | US, UK, UAE, KSA, India |
| Amazon Great Indian Festival 2027 | Date not announced | Expected | India |
| Flipkart Big Billion Days 2027 | Date not announced | Expected | India |
Amazon Great Indian Festival 2026
Oct 8, 2026ConfirmedIndia
Amazon India announced an 8 October 2026 start (reported by FoneArena, MySmartPrice, 91mobiles). No end date published as of 16 Oct 2026; Diwali is 8 Nov 2026, so the sale may run into early November, but that is not announced.
Last time: 2025 edition started 23 Sep 2025 with 24-hour Prime early access on 22 Sep, and Amazon's own India news page gave 20 Oct 2025 as the end. The 2024 edition ran 27 Sep to 29 Oct. For 2026, reports list a 10% instant discount on SBI credit and debit cards and extra savings for Prime members on select items.
How to shop it: The sale is already live and usually runs in waves, with new lightning deals and bank offers changing during the month. Check which card the instant discount is tied to (SBI for 2026) and its per-card cap before checkout, compare the price against the pre-sale price with a price tracker, and expect the strongest phone and TV deals in the first days and again in the run-up to Diwali.
Flipkart Big Billion Days 2026
Oct 9, 2026 – Oct 18, 2026ConfirmedIndia
Flipkart announced a 9 October 2026 start, with early access on 8 October for Flipkart Plus/Black members and Flipkart credit-card holders. The 18 October end date comes from DesiDime (updated 12 Oct 2026), not from a Flipkart page we could read.
Last time: 2025 edition ran 23 Sep to 2 Oct 2025, with early access for Plus and Black members from 22 Sep. Reports for 2026 mention up to 10% instant discount on eligible Axis Bank and ICICI Bank cards.
How to shop it: If the sale ends 18 October as reported, the last weekend is your final chance at the launch prices. Flipkart usually follows up with a separate Diwali sale, so if a product is not discounted now, wait. Read the bank-offer terms: instant discounts often need a minimum cart value and do not apply to every EMI type.
Diwali sales 2026 (Dhanteras to Diwali)
Nov 6, 2026 – Nov 8, 2026ExpectedIndia
Festival dates follow the Hindu lunar calendar: Dhanteras 6 Nov, Lakshmi Puja/Diwali 8 Nov 2026 (most panchangs; some regions differ by a day). Store-specific Diwali sale windows have not been announced.
Last time: Diwali fell on 20 Oct 2025, inside Amazon's Great Indian Festival (23 Sep to 20 Oct 2025). Flipkart, Myntra and other Indian stores ran Diwali-themed sales in October 2025; we did not find official start and end dates for them.
How to shop it: Dhanteras is traditionally a day for buying gold, utensils and electronics, so jewellery and appliance offers cluster around 6 November. Order a few days ahead if you need delivery before the festival, as courier networks get slow, and keep invoices for any electronics bought on bank-offer EMI.
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Valentine's Day 2027
Feb 14, 2027ExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India, Worldwide
Fixed date (14 Feb 2027 is a Sunday).
Last time: Valentine's Day was Saturday 14 Feb 2026. Beauty, jewellery and food-delivery brands ran gift promotions; no single store event.
How to shop it: Order physical gifts at least a week ahead, as delivery slots near 14 February fill up. Restaurant and food-delivery promotions are common, but delivery fees and surge pricing are often higher that evening. Beauty brands usually launch gift sets in late January.
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Eid al-Fitr 2027
Mar 9, 2027 – Mar 11, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Eid begins Tue 9 Mar or Wed 10 Mar 2027 depending on whether Ramadan lasts 29 or 30 days (Khaleej Times, citing astronomers). Final date announced after moon sighting.
Last time: Eid al-Fitr 2026 was expected on 20 Mar 2026 in Saudi Arabia per astronomers; Gulf stores ran Eid fashion and gift sales in the last part of Ramadan.
How to shop it: Order Eid outfits early: delivery slots in the last week of Ramadan are busy and returns may be slow over the holiday. Travel prices for the Eid break rise quickly once the date is confirmed, so book refundable options in advance.
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Holi 2027
Mar 22, 2027ExpectedIndia
Lunar calendar (Phalguna full moon). Most calendars give 22 Mar 2027 with Holika Dahan on 21 Mar; some list 23 Mar.
Last time: Holi fell in early March 2026. Indian stores ran Holi-themed fashion and food promotions; we found no single official sale window.
How to shop it: Holi promotions are mostly on white clothing, skin and hair-care, and food delivery. Order early, since many delivery partners take the day off.
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Eid al-Adha 2027
May 16, 2027 – May 18, 2027ExpectedUAE, Saudi Arabia, India
Moon-dependent. Expected Sun 16 May or Mon 17 May 2027 depending on Dhul Hijjah moon sighting (Khaleej Times, citing astronomers).
Last time: Eid al-Adha 2026 fell in late May 2026; Gulf stores and travel sites ran holiday promotions around it.
How to shop it: The long holiday is a peak travel time across the Gulf, so book flights and hotels as soon as the government announces the holiday. Fashion and electronics offers appear in the week before.
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Father's Day 2027 (US, UK, India)
Jun 20, 2027ExpectedUnited States, United Kingdom, India
Fixed: third Sunday in June (20 Jun 2027) in the US, UK and India.
Last time: Father's Day was 21 Jun 2026.
How to shop it: Gadgets, grooming and sportswear see the most promotions. Check delivery dates, since this often lands close to Prime Day announcements.
Myntra End of Reason Sale (winter 2026)
Date not announcedExpectedIndia
Myntra runs EORS twice a year; the winter edition has been in early December. No 2026 dates announced.
Last time: The December 2025 edition (EORS 23) opened 5 Dec 2025, with early access for VIP/Insider members on 4 Dec, and ended around 15-16 Dec 2025. The summer 2026 edition ran from 29 May (early access 28 May) to about 15 June 2026.
How to shop it: Add items to your wishlist before the sale opens, as popular sizes sell out in the first hours. Insider and VIP members get early access, so check whether a paid pass is worth it for your basket. Compare against Ajio and brand sites, which tend to run competing sales the same week.
Republic Day sales 2027 (India)
Date not announcedExpectedIndia
Republic Day is fixed (26 Jan 2027). Amazon and Flipkart run sales in the ten days before it; 2027 dates not announced.
Last time: Amazon's Great Republic Day Sale started 16 Jan 2026 (Amazon India); reported end dates vary between 19 and 22 Jan. Flipkart's Republic Day Sale started 17 Jan 2026, with early access for Plus/Black members on 16 Jan, and most reports give 22 Jan as the end.
How to shop it: Republic Day sales are smaller than the October festival sales but are often the first chance to buy phones launched in December and January at a discount. Prime and Flipkart Plus/Black members usually get 12-24 hours of early access. Check bank offers, which change from sale to sale.
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Amazon Prime Day 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Not announced. Amazon traditionally holds Prime Day in July but moved 2026 to June; dates differ by country.
Last time: Prime Day 2026 ran 23 to 26 Jun 2026 (96 hours) in the US and other countries including the UAE and Saudi Arabia; Amazon said it moved the event to avoid the FIFA World Cup and US 250th Independence Day. India's Prime Day ran 4 to 6 Jul 2026. In 2025 the US event ran 8 to 11 Jul and the Amazon.ae event 25 to 31 Jul.
How to shop it: Prime Day deals require a Prime membership; a free trial counts if you are eligible, but set a reminder to cancel. Amazon devices and brands get the deepest cuts. Check price history before buying, and watch for competing sales at other retailers the same week.
Independence Day sales 2027 (India)
Date not announcedExpectedIndia
Independence Day is fixed (15 Aug 2027, a Sunday). Amazon and Flipkart run sales in the week or two before; 2027 dates not announced.
Last time: Amazon's Great Freedom Festival 2026 started 7 Aug 2026 (Prime early access before), with a 10% instant discount on HDFC Bank cards; Flipkart's Freedom Sale started 8 Aug 2026. In 2025 Amazon's started 31 Jul.
How to shop it: These sales are smaller than the October festival sales, so if you are buying a big appliance or TV and can wait, compare with Great Indian Festival or Big Billion Days pricing. Phones and accessories are usually the best-value categories.
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Back to school 2027
Date not announcedExpectedUnited States, United Kingdom, UAE, Saudi Arabia, India
Season, not a fixed event. US sales run July-August; Gulf schools reopen in late August, with store sales just before. No 2027 windows announced.
Last time: Amazon.ae ran a back-to-school sale 21 Aug to 1 Sep 2026 (tbreak) and until 23 Aug in 2025 (Khaleej Times). In the US, Amazon and electronics brands ran back-to-school promotions alongside student discount programmes.
How to shop it: Student discount programmes from laptop and software brands often beat the sale price, so check the brand's education store first. In the US, some states have sales-tax holidays in August. In the Gulf, order stationery and uniforms early, since delivery slows the week before term starts.
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Amazon Great Indian Festival 2027
Date not announcedExpectedIndia
Not announced. Tied to the festive season; Diwali 2027 is expected on 29 Oct 2027 (lunar calendar).
Last time: 2026 edition started 8 Oct 2026; 2025 edition ran 23 Sep to 20 Oct 2025.
How to shop it: Prime early access is usually 24 hours. Expect the announcement two to three weeks ahead with bank partners named; keep that card ready.
Flipkart Big Billion Days 2027
Date not announcedExpectedIndia
Not announced. Usually starts within a day of Amazon's Great Indian Festival.
Last time: 2026 edition ran 9 to about 18 Oct 2026 (early access 8 Oct); 2025 edition ran 23 Sep to 2 Oct 2025.
How to shop it: Flipkart Plus and Black members get early access. Early-bird previews appear before the sale, so use that time to shortlist products and check prices.